The classic push-back "That stuff's for the kids" doesn't work anymore.
Is a member of the Board of Directors keeping Facebook out of your organization's marketing or fundraising plan because none of your key influencers do "that stuff"? Is someone resisting a try at Twitter because they're "too old"? Who's the holdout in your world? Tell them that the way the world communicates has changed, not just the way "the kids" communicate. Tell them the Goddess said so. Tell them these stats courtesy of Pew Internet:
In just over a year, from April 2009 to May 2010, social networking usage grew:
- nearly double, from 22% to 42% among Net users age 50 and older.
- by 88% among users age 55-64 (Boomers represent!)
- by 100% among users age 65 and older. Online, one in 4 people over the age of 65 is a social networker.
"Among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey."
Logic and common sense say that we're going to see more statistics like these as the over 55 crowd continues to adapt to life online. And time and again, when Baby Boomers hit a particular lifestage, they pass through America's systems and culture like a devoured baby rabbit working its way down a cobra's neck. You can't pass something that big without the landscape being changed a bit, ya know?
How many wake-up calls do you need? We're at the moment when the writing leaps off the wall and shakes its moneymaker in your face: social media is a communications tool that shouldn't be ignored.