Friday, November 20, 2009

PR Pros: Send a Resume to Sarah & Miley

What up, PR people?

People of influence are doing and saying things that don't seem that darned brand-supportive, if ya know what I mean. And of course, I know that no publicist/agent/handler can control the baby every second, but, geez Louise.

For the tweens, we have the ubiquitous Miley Cyrus and her syrupy head-bopper Party in the USA. The beat of the song makes me want to grab my very bestest friend's hand and skip down the lane to play hopscotch in Pleasantville.

In sharp contrast, the song's chorus is a shout-out to the music of hip-hop king Jay-Z and Britney Spears. In fact, the lyrics boast that because of a Jay-Z song, she "knows she's gonna be OK."



A smart Kentucky reporter asked Miley to name her favorite Jay-Z song. Simple enough, n'est-ce pas?

Ms. Cyrus replied that she has "never heard a Jay-Z song."

Say what?

Nope. "I didn't write the song, so I have no idea," she said. "I picked that song because I needed something to go with my clothing line."

What? What? WHAT??

I've been known to go to Wal-Mart. I knew Miley had a clothing line. I just didn't know that on walmart.com, sure 'nuff, the 2 are combined: Party in the USA and the clothes.

Then Miley went so far as to say that she doesn't listen to pop music either. Uh-huh. The pop music she cranks out on the regular.

I do get it. A PR person's worst nightmare has got to be a 16-year-old who's worth a billion dollars.

(Jay-Z and the missus, Beyonce, are estimated to be worth a billion together. (By himself, Jay-Z's investments are $150M. Don't dis the missus.)

I'm cynical enough to wonder, just a little, if the whole thing isn't actually a coordinated "Miley speaks her mind, she's no pack-mentality teen celeb" thing. Maybe, but on the face of it, there was a better way to say that in actuality, she prefers country music.

Miley's godmother is Dolly Parton (keep up, folks). Boobs, wigs and fringed satin aside, that woman ain't dumb. Can you imagine the career-counseling and media training she could give? I wish Miley would listen. Truly I do.

Headline 2: For grown-ups, we have the equally ubiquitous Sarah Palin. Once again she's used her Facebook page as a way to speak directly to the world's microphones. Ms. Palin charges Newsweek with sexism for their recent cover featuring a photo she took to accompany an article in Runner's World.

I totally agree with her.

It looks like a pin-up worthy of Betty Grable, for Pete's sake. I have not been convinced that Newsweek didn't know exactly what it was doing.

Yeah, maybe it was just plain sexism. I'll put that on the ballot. But I'm betting they used the pic to put in your face a candidate asking to be on the global stage who posed like Betty Grable for a magazine.

I'm not saying she's dumb. I'm saying she does dumb things.

Look at this other pic from the Runner's World shoot.

I have no problem with it. Sarah still looks sexy, in an outdoorsy, earnest kind of way. She looks athletic. Alaska looks beautiful, too.

In the other shot, the minute her leg began to bend to give her hips and calves a nicer turn to better show off her legs in those shorts, a loud DING (ATL Housewives fans know what I'm talking about) should have rung between the ears of the PR person if not Sarah herself.

Wait a minute. Shorts? Isn't Outdoorsy Sarah in capris?

I understand that runners wear shorts, but honestly? I would have advised my client to steer clear of 'em if at all possible. Who wants to think that the sons of a leader of another country have a poster of the U.S. President taped
to their bedroom wall? Ugh. No.

Oprah claims she won't wear a swimsuit so that there's no way there could be a photo of her in one. She's a smart one.

I don't know if Newsweek's use of the picture was truly sexist because when I saw it, my first thought was, "why did she pose like that?!"

What up, PR people?

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